Tag: Communication

Surrounded by Idiots: The Four Types of Human Behavior and How...

Thomas Erikson's book "All Idiots!?" is an interesting bestseller from Sweden that sheds light on how to best communicate change and ideas and how to avoid misunderstandings.

Podcasts in internal communication – an appeal for internal innovation marketing

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

Internal communication – key factor for innovation

Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.

Digital Transformation – It Does Not Work Without the Employees

With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.

Innovation marketing – the customer in focus

In innovation management, marketing starts very early in the process. The customer is always at the centre of innovation marketing.