In an era where the new becomes the old in the blink of an eye, the world of business is facing an unprecedented challenge. The ability of a company not only to master this change, but also to shape it as a pioneer, will determine its place in the future.

Thomas Erikson's book "All Idiots!?" is an interesting bestseller from Sweden that sheds light on how to best communicate change and ideas and how to avoid misunderstandings.

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.

With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.

In innovation management, marketing starts very early in the process. The customer is always at the centre of innovation marketing.

If you look around the streets, conference rooms or the gym, you can see them everywhere - the wearables. A hype? It may be, but in spite of everything, it is a...