Today, Chinese automaker NIO announced that its new augmented reality glasses, which it developed in partnership with startup Nreal, will bring a whole new 3D experience to cars.

Dubai wants to take off in the metaverse. The government of Dubai has now announced that they currently want to set global standards for the development of immersive platforms.

It's been a few years since Google launched their first attempt at augmented reality. Google Glass, despite promising features, was a flop. The constant use of built-in video cameras, the lack of understanding for users. But now the tech company wants to get it right and is experimenting with new possibilities in AR.

With the update of their app, IKEA creates another revolution in augmented reality. In just a few steps, you can now not only have a digital copy of your own room, but also simply replace your own furniture with IKEA's in it.

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.

Meta has announced the cancellation of their plans AR glasses with the working name "Project Nazare". They want to change their focus a bit to have more time for more thoughtful glasses.

The entertainment industry is changing. In this article, we would like to take a look with you at the possibilities of entertainment in the future and take a closer look at a few trends.

Snapchat is working on a new feature called "Custom Landmarkers," which will allow select creators to create unique AR experiences at regional locations, stores and landmarks.