Apple has recently made a foray into a brand-new product category with the Apple Vision Pro headset. This represents a deviation from the company's traditional product approach, as Mark Gurman reported in his latest Power On newsletter. To streamline the management of Vision Pro and other segments of the ecosystem, Apple has formulated a dedicated division.

There's a lot of talk about the Metaverse. Beyond all the hype and speculation, there seems to be an exciting future. The Metaverse is still in development, but it is definitely not dead. A look into the future...

In the age of digitization and technological innovations, completely new opportunities are opening up for the skilled trades. The classic craftsman who handles hammers and nails is increasingly becoming a technology expert

Welcome to the future of the entertainment industry in 2035! In this article, we have taken a journey into the future and looked around at what awaits us in the world of entertainment.

As a technology trend in marketing, augmented reality (AR) is on everyone's lips. But what exactly is behind this term and how can it be used in product presentation?

Apple and Disney are currently, according to rumors, in talks to enter into a partnership for Apple's immersive headset. If this were to succeed, we could soon see the future of entertainment. So let's start a thought experiment.

Have you ever wondered which science fiction ideas have already become reality? From the development of the Internet to the use of robots and drones, science fiction has produced many ideas that are now part of our everyday lives. In our article, we'll take you on a journey through the world of science fiction and show you which technologies were predicted by visionaries and are now part of our lives.

I think with most of us the first aid course is already a little bit ago. This, of course, poses a great danger, as we would not know how to react in an emergency? Social media pioneer and AR pioneer Snapchat has now presented an innovative augmented reality lens called CP(A)R, which can extremely help us save lives in the situation described.