Virtual Reality and Augmented Reality are gaining momentum. In retail in particular, these technologies can represent a quantum leap for the customer experience.

Google Glass is back - with a new design, new software and a new target group, Google wants to conquer the industry 4.0 and the factory buildings.

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.

More and more companies are focusing their processes on digital transformation. The workplace of the future will also change. Immersive media such as augmented reality, virtual reality and mixed reality will play a central role in this future of work.

What does our digital future look like? At the Automation Conference 2018 at the Weihenstephan Institute for Grain Research at the Technical University of Munich, experts from the food industry will get a look into the future!

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.

In order to remain successful on the market in the long term, companies must always take a look into the future. Futurology is nothing more than a study, a study of the traces of change.