Kategorie: Allgemein

Sega VR – a treasure of virtual reality gaming history comes to life

A new look at the history of Virtual Reality Gaming is given by a newly discovered game of the Sega VR-Headset from 1993.

Collaboration in the Maschinenraum – an innovation ecosystem for SMEs and family businesses in Berlin

Digitisation does not stop at any company. To work collaboratively on the future, the "Maschinenraum" offers an innovation ecosystem for SMEs.

Disrupt Yourself – About the adventure of having to reinvent yourself in the digital world

In his new book "Disrupt Yourself" Christoph Keese dedicates himself to personal digital change. A book recommendation...

The DigitalPact School: How Digitisation Enables Education 4.0

The digital transformation is not stopping at the education sector either. The DigitalPact School is supposed to lead German schools into the future!

David Bowie Is – Augmented Reality App

At the beginning of the year the immersive exhibition "David Bowie Is" finished its world tour. 2019 now follows an Augmented Reality App.

Innovation in marketing – 3 tips for companies and marketers

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.

Innovation marketing – what innovators can learn from neuromarketing

The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
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