The digital revolution is in full swing, and technologies such as augmented reality, virtual reality and mixed reality are on the cusp of fundamentally changing our world. And when artificial intelligence is added to the mix, things get really exciting...
At a recent NewFronts presentation in New York, Snapchat impressively demonstrated how it's evolving its platform by integrating augmented reality and generative AI technology for advertisers.
Meta, the tech giant formerly known as Facebook, has recently confirmed, somewhat unceremoniously, that it is working on a pair of augmented reality (AR) glasses. The announcement came tucked away at the end of a blog post celebrating the tenth anniversary of Reality Labs, the division behind Meta's AR/VR technologies.
As the tech world buzzes with anticipation, Meta is gearing up for a grand reveal that promises to blur the lines between the digital and the physical like never before. The company's first foray into true augmented reality (AR) glasses, codenamed "Orion," is expected to take center stage at the Connect 2024 conference later this year.
As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.
Last week, the US Patent & Trademark Office released a patent application from Apple that goes beyond the known CarPlay instrument cluster system. It's a novel augmented reality display for vehicles, projecting information directly onto the windshield or other windows within the vehicle. It might sound like something out of a sci-fi movie, but it could soon be a reality.
In a world where technology becomes ever more personal, wearables are at the center of an exciting revolution. From health monitoring to mixed reality - the future is worn directly on the body. Dive into a vision where wearables have the potential to change our lives in inspiring ways.
