Revolution on the horizon: How Brilliant Labs combines AR and AI with frame smart glasses

In an innovative confluence of augmented reality and artificial intelligence, Brilliant Labs has unveiled the Frame smart glasses, a pioneering device poised to redefine our engagement with the digital realm. Beneath its playful appearance, the Frame harbors a sophisticated multimodal digital assistant named Noa.

Noa represents the culmination of a collaborative effort, integrating various AI models from renowned brands to facilitate users’ learning about their environment. A simple command allows Noa to perform visual analyses—be it assessing the nutritional content of a raspberry using OpenAI technology or providing real-time language translations with Whisper AI.

Moreover, the Frame incorporates a search feature based on Brilliant Labs’ Perplexity AI model, capable of delivering pricing information for potential purchases. According to a report by VentureBeat, Noa can instantly compare prices for clothing items or identify new real estate listings simply by viewing the object in question. ZDNET reports that Noa can even generate images on-the-fly through Stable Diffusion.

The digital assistant Noa is designed to be always active, continuously gathering information from its surroundings. VentureBeat reveals that Noa will develop a unique personality over time. Initially presented as an “egg” on the display, users respond to a series of questions leading to the hatching of a character avatar whose personality mirrors that of the user. As the Frame is utilized, Noa evolves by analyzing user interactions, enhancing its ability to handle tasks.

A glimpse into the technical design of the Frame reveals content projection through a micro-OLED onto a geometric prism within the lens, reminiscent of Google Glass’s operational method. The Frame’s camera, located on the nose bridge, is integrated into a printed circuit board assembly (PCBA).

The Frame’s power is supplied by batteries located at the end of the stems, with Brilliant Labs asserting a full day’s endurance. Charging requires the Mister Power dongle, whimsically transforming the glasses into a high-tech version of a Groucho Marx disguise.

Currently available for pre-order at $350 a pair, the Frame comes in three colors: Smokey Black, Cool Gray, and the transparent H20. An option for prescription lenses raises the price to $448, with Brilliant Labs advising customers to choose the option closest to their actual prescription if an exact match is unavailable. Shipping is complimentary, with the first batch scheduled for delivery on April 15.

It appears that the AI features are subject to a daily usage limit, but Brilliant Labs plans to introduce a subscription service to remove this restriction. We have reached out to the company for further details on how the Frame receives input and other inquiries regarding the planned subscription service.

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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