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Kategorie: Marketing & Communication

How Meta wants to motivate advertisers to invest in the Metaverse

Innovationmarketing Alexander Pinker -
What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

The Future of Advertising – Bruce Willis in a Russian Deep Fake Commercial

Artificial Intelligence Alexander Pinker -
"Die Hard" icon Bruce Willis has a new role in a Russian commercial. But he didn't have to enter a film set for it, instead he licenses his face for the innovative Deep Fake commercial.

Hooked: How to Build Habit-Forming Products

Marketing Tips Alexander Pinker -
Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.

With artificial intelligence to the personalized brand

Artificial Intelligence Alexander Pinker -
In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Podcasts in internal communication – an appeal for internal innovation marketing

Innovation Culture Alexander Pinker -
Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

Headless CMS – the future of the content management system

Innovation Alexander Pinker -
What does the future of the content management system look like? One trend that fits wonderfully into our networked and individualized world is the headless CMS.

What we can learn from the gaming industry when it comes to customer loyalty

Innovationmarketing Alexander Pinker -
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads FLoC – the end of cookie-based and personalized advertising

Marketing Tips Alexander Pinker -
Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.
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