Kategorie: Marketing & Communication

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.

Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".

In 1900, the Hildebrands chocolate factory launched a futuristic campaign on the theme of "Germany in the year 2000" - the visions of the future of that time are in part already reality today.

Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".

With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.