Why are brands like Apple able to build a true brand religion? Why do some apps, series or products make us almost addicted? They all use the power of habits and unique strategies to literally keep us hooked.
Nir Eyal’s book “Hooked: How to Build Habit-Forming Products” is an incredibly interesting work to explain these mechanisms and to show how to build psychology, marketing and customer experience into a unique product world.
From looking at what habits actually are, to the strategy behind building them, he looks at all the aspects it takes to be unique in the eye of the customer in this important reference book!
So whether you’re an app, a technology company, or a mid-sized business, there’s so much to learn from the reflections in this book.
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