Hooked: How to Build Habit-Forming Products

Why are brands like Apple able to build a true brand religion? Why do some apps, series or products make us almost addicted? They all use the power of habits and unique strategies to literally keep us hooked.

Nir Eyal’s book “Hooked: How to Build Habit-Forming Products” is an incredibly interesting work to explain these mechanisms and to show how to build psychology, marketing and customer experience into a unique product world.

From looking at what habits actually are, to the strategy behind building them, he looks at all the aspects it takes to be unique in the eye of the customer in this important reference book!

So whether you’re an app, a technology company, or a mid-sized business, there’s so much to learn from the reflections in this book.

You can buy the book here*


* If you buy something through an affiliate link, “Medialist – Innovation Profiling” receives a commission from Amazon for the referral. The purchase price does not change as a result.



Post Picture: mindtheproduct

Alexander Pinker
Alexander Pinkerhttps://www.medialist.info
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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