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Kategorie: Startups

How to talk to customers when everyone is lying to you

Events Alexander Pinker -
Does my innovation really suit the market or the customer? This is a question that many companies ask themselves as they develop their business ideas. Rob Fitzpatrick, author of "The Mom Test"shows how this can be done.

Magic Leap One – a quantum leap for Augmented Reality?

Augmented Reality Alexander Pinker -
Magic Leap, the mysterious Augmented Reality Startup, which has raised an astonishing $1.9 billion without publishing a prototype, is starting the new year with big plans. After six years, the company has...

Startups and SMEs – advantages of cooperation

Innovation Management Alexander Pinker -
Even if it often seems so, when you read the business press, innovation is not only meant for companies with large budgets. Medium-sized companies in particular must reinvent themselves in order to...

Chatbot Marketing for Startups

Artificial Intelligence Alexander Pinker -
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that...

Start-ups and SMEs – how companies can learn from each other

Business Alexander Pinker -
In today's business world, new factors count that were unknown to classical entrepreneurship. The dynamics and agility of the individual processes are now a guarantee for the success of the company. Entrepreneurs...

The 5 most common ways of startup financing

Startups Alexander Pinker -
When you launch a startup, there are many aspects to consider. Especially in the area of startups, every step has to be carefully considered, because inexperienced founders often fail due to some...

Stuzubi startup pitch: Who has the most innovative business idea?

Keynotes & Appearances Alexander Pinker -
The career fair Stuzubi was not only the venue for exciting career opportunities this year, startups were also able to take part in a pitch.
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