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Kategorie: Allgemein

Sega VR – a treasure of virtual reality gaming history comes to life

Allgemein Alexander Pinker -
A new look at the history of Virtual Reality Gaming is given by a newly discovered game of the Sega VR-Headset from 1993.

Collaboration in the Maschinenraum – an innovation ecosystem for SMEs and family businesses in Berlin

Allgemein Alexander Pinker -
Digitisation does not stop at any company. To work collaboratively on the future, the "Maschinenraum" offers an innovation ecosystem for SMEs.

Disrupt Yourself – About the adventure of having to reinvent yourself in the digital world

Allgemein Alexander Pinker -
In his new book "Disrupt Yourself" Christoph Keese dedicates himself to personal digital change. A book recommendation...

The DigitalPact School: How Digitisation Enables Education 4.0

Allgemein Alexander Pinker -
The digital transformation is not stopping at the education sector either. The DigitalPact School is supposed to lead German schools into the future!

David Bowie Is – Augmented Reality App

Allgemein Alexander Pinker -
At the beginning of the year the immersive exhibition "David Bowie Is" finished its world tour. 2019 now follows an Augmented Reality App.

Innovation in marketing – 3 tips for companies and marketers

Allgemein Alexander Pinker -
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.

Innovation marketing – what innovators can learn from neuromarketing

Allgemein Alexander Pinker -
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
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