Selling the Future: Sales for Innovative Products and Ideas
Marketing innovations and new products can be particularly challenging for sales teams. This is because it is often difficult to convince customers of something that is new and unknown. In this article, we will discuss some of the unique challenges that can arise when marketing innovations and share some tips and tricks on how sales teams can overcome these challenges.
The art of innovation marketing
Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.
Frugal innovation – changes in the crisis
Founding a startup, especially in times of crisis, is no easy task. But how can you get the most out of limited resources? This is where the principle of "Frugal Innovation" comes in.
Work begins on Cargo Sous Terrain – how Switzerland is putting logistics underground
The demand for goods in our society will increase even further in the coming years. In Switzerland, an alternative solution was presented in 2016 that now appears to be becoming reality: Cargo Sous Terrain. But what is behind it?
The manta uses the plastic in the ocean to get around
Tomorrow is the International Day of the Environment. For this, I would like to take a look at a special innovation - the Manta. A boat that not only collects plastic in the ocean, but also uses it to power itself.
No Rules Rules: Netflix and the Culture of Reinvention
How did Netflix become the innovation company it is today? An insight is provided by the book "No Rules: Netflix and the Culture of Reinvention" by Reed Hastings and Erin Meyer.
Digital product development – new approaches for the future
A look at how new technologies - for example, virtual reality, augmented reality and 3D printing - are strengthening innovation in product development
How Facebook is changing human-computer interaction forever with this wearable
Facebook impressively showcases the future of human-computer interaction with their latest wearable prototype.