How Walmart plans to conquer the metaverse with NFTs and its own cryptocurrency

Metaverse and NFTs are not for the traditional brands – you quickly get this feeling when you look at the current developments. But far from it. Whether it’s Nike, Gap or Adidas, they’re all preparing for a new kind of Internet and customer interaction. One company that seems to have big plans is Walmart. The retail giant from the US apparently has plans to create its own cryptocurrency, its own NFTs and a representative office in the Metaverse.

That they are serious about it is also shown by the new trademarks, which Walmart has registered at the end of 2021. A whole nine brands, which point to produce, sell and represent virtual goods can be found among them. In addition to electronics, toys and sporting goods, separate orders also include NFTs and virtual currencies. The company, Walmart says, is continuously researching how new technologies will shape the shopping experience in the future. Logically, therefore, the metaverse has not passed them by. Virtual reality is nothing new to them, as Walmart already had a clear idea of how to go shopping in VR a few years ago.



Experts agree that the metaverse and the hype around NFTs represent a change in the market. Nicht nur in der Kunst oder im Entertainment, sondern auch für den Einzelhandel. Es entstehe eine neue Umgebung für den Handel, in die viele Investments gerade fließen, aber in welcher auch unglaubliche Chancen für Marken und Händler schlummern. Retailers should therefore perhaps be inspired by Walmart’s activities and take their first steps in the metaverse.


Post picuture and video: Walmart

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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