What we can learn from the culture of innovation at Nintendo – dpr #02/2020

Nintendo made interaction with video games as we know them today possible with its consoles. By developing personal game consoles, millions of people were able to bypass the arcade and experience the adventures of video game heroes in their own homes. This not only overcame barriers, but dramatically expanded the video game market. Other success stories, such as the Game Boy or Wii, followed on from these first steps and inspired competitors such as Sony or Microsoft to rise above themselves.

An insight into the specifics of Nintendos innovation culture can be found in my article in digital publishing report 02/2020.

Here the article for download (PDF)

Alexander Pinker
Alexander Pinkerhttps://www.medialist.info
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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