Innovation is a construct that is sometimes very difficult to grasp. This causes uncertainty in many companies. In my opinion, there are two extremes that you always come across in practice. An insight into the challenges for media companies in times of digitalization can be found in my interview in digital publishing report 11/2018.
“Head over heels into an unthought-out digitization strategy”
dpr #11/2018
Here you can download the article (PDF)
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