At a recent NewFronts presentation in New York, Snapchat impressively demonstrated how it's evolving its platform by integrating augmented reality and generative AI technology for advertisers.

Snapchat is working on a new feature called "Custom Landmarkers," which will allow select creators to create unique AR experiences at regional locations, stores and landmarks.

Snapchat has been working on its own augmented reality headset for several years. The Spectacles project is the most ambitious of the projects presented so far - at least that was the announcement at Snap's annual Partner Summit.