Tag: Innovationmanagement

Innovationsmonitor Publishing

How is the publishing industry doing when it comes to innovation? We address this topic in the study "Innovation Monitor Publishing".

Innovation marketing – what innovators can learn from neuromarketing

The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.

How to talk to customers when everyone is lying to you

Does my innovation really suit the market or the customer? This is a question that many companies ask themselves as they develop their business ideas. Rob Fitzpatrick, author of "The Mom Test"shows how this can be done.

Introduction to Design Thinking

How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...
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