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Tag: Innovation marketing

What we can learn from the gaming industry when it comes to customer loyalty

Innovationmarketing Alexander Pinker -
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Digital Transformation – It Does Not Work Without the Employees

Innovation Culture Alexander Pinker -
With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.

Innovation marketing – the customer in focus

Innovation Management Alexander Pinker -
In innovation management, marketing starts very early in the process. The customer is always at the centre of innovation marketing.

Tradition and innovation – how Bavaria promotes its industry location

Innovation Alexander Pinker -
Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.

Innovation in marketing – 3 tips for companies and marketers

Allgemein Alexander Pinker -
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.

Innovation marketing – what innovators can learn from neuromarketing

Allgemein Alexander Pinker -
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
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