Sometimes, with all the articles about innovative strength and trends, you also need an article that takes a different direction. What would a good media portal  be without commentaries. Today, I would like to write one as an innovation profiler and future strategist about the spirit of innovation.

How did Netflix become the innovation company it is today? An insight is provided by the book "No Rules: Netflix and the Culture of Reinvention" by Reed Hastings and Erin Meyer.

At Walmart, technology and innovation are increasingly in the spotlight. In times of change, they now want to reinvent retail with four test markets.

Disruption has become a buzzword in recent years, which has both unsettled and driven many companies. But is disruption really necessary for innovation?

Digitisation does not stop at any company. To work collaboratively on the future, the "Maschinenraum" offers an innovation ecosystem for SMEs.

Streaming service Netlix has fundamentally changed the film and television industry. This has only been made possible by its unique culture of innovation.

Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.

The juice producer Eckes-Granini has now established its own "Innovation Space" to encourage its employees to introduce new ideas into the business process.