Experiential shopping is an important trend in the future of retail, with customers looking for a holistic shopping experience. To be successful, retailers in Germany should take measures that excite consumers in the long term.
A question of German Angst. What is our attitude toward artificial intelligence? Are we afraid or open to the technological revolution? A new study by OMD has investigated.
Has artificial intelligence really already arrived in companies or is the DACH region not yet ready for the AI revolution? A current study provides answers...
A new Bitkom study shows that Corona is leading to a surge in digitization in German industry. IoT, 3D printing and 5G are moving into the focus of companies.
Where does Germany stand when it comes to digitisation and where does digital self-image lack? At 12min.me I was allowed to show what stumbling blocks there are and how to lead the country into the future.
