Tag: Brand Management

Out-of-Home and Digital – A New Way of Networking

The cooperation between the out-of-home marketer WallDecaux and the data provider Adsquare merges digital transaction data with posters and OoH media.

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.

Acoustic brand management: The power of acoustic signals

The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.

Innovation in marketing – 3 tips for companies and marketers

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.