Tag: Brand Management

With artificial intelligence to the personalized brand

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Out-of-Home and Digital – A New Way of Networking

The cooperation between the out-of-home marketer WallDecaux and the data provider Adsquare merges digital transaction data with posters and OoH media.

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.

Acoustic brand management: The power of acoustic signals

The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.

Innovation in marketing – 3 tips for companies and marketers

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.
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