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Tag: Brand Management

With artificial intelligence to the personalized brand

Artificial Intelligence Alexander Pinker -
In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Out-of-Home and Digital – A New Way of Networking

Innovation Alexander Pinker -
The cooperation between the out-of-home marketer WallDecaux and the data provider Adsquare merges digital transaction data with posters and OoH media.

How startups create a brand experience

Marketing Tips Alexander Pinker -
With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.

Acoustic brand management: The power of acoustic signals

Innovationmarketing Alexander Pinker -
The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.

Innovation in marketing – 3 tips for companies and marketers

Allgemein Alexander Pinker -
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.
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