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Word of the editor
Dear Readers,
Innovations are too often hard to grasp. Buzzwords go through the press and conference rooms, but no one can really explain what is behind them or how the current trends and developments can advance their own company or institution. Medialist Innovation therefore makes innovations, trends and the future tangible. With current news from business, technology and marketing, but also with podcast and video formats, we prepare you for the future. So dive into the tracks of change and let's shape the world of tomorrow together.
Yours
Alexander Pinker Innovation-Profiler & Future Strategist
Business
Magic or Misuse? OpenAI’s Ghibli-Style Images Stir Controversy
What began as a sprinkle of digital magic has, in just a few days, become a global debate about art, copyright, and the role of artificial intelligence in creative culture. With the release of its GPT-4o image generation tool, OpenAI introduced a feature that allows users to produce illustrations in the iconic style of the Japanese animation studio Studio Ghibli. What started as playful experimentation quickly went viral—unleashing both admiration and outrage, and raising profound legal and artistic questions.
Machine vs. Machine: How AI Is Reinventing Cybersecurity
The digital world stands at a pivotal moment. Where once firewalls and manual updates formed the front lines of enterprise defence, today we’re witnessing a high-speed, invisible arms race—machine versus machine. In 2025, artificial intelligence is no longer just a tool in the cybersecurity toolkit; it has become the core force in defending against a new generation of threats—and, increasingly, a target itself.
The AI Revolution in Retail Advertising: Why the Game Has Changed Forever
Retail advertising is undergoing a seismic shift, and at the heart of this transformation is artificial intelligence. For decades, marketing relied on experience, intuition, and broad audience targeting. But AI has rewritten the rulebook, bringing a level of precision, efficiency, and adaptability that was previously unimaginable. Advertising is no longer static or one-dimensional—it is dynamic, intelligent, and often tailored to an individual before they even realise what they want.
AI to Create 78 Million More Jobs by 2030, Says WEF Report
Artificial intelligence is set to reshape the global job market, with the Future of Jobs Report 2025 from the World Economic Forum (WEF) forecasting a net increase of 78 million jobs by 2030. While 92 million positions are expected to be automated out of existence, the report predicts the creation of 170 million new roles as businesses adopt and integrate AI into their operations.
February Deadline: No Training, No AI Usage?
From 2 February 2025, businesses and their employees will enter a new era in their use of artificial intelligence. On this date, one of the central provisions of the European AI Act will come into force: the importance of demonstrable competence in the use of AI. This means that AI tools, regardless of their purpose or risk level, should only be used by individuals who possess the necessary expertise.
The AI Revolution in the Workforce: Opportunities and Challenges by 2030
The world of work is undergoing a profound transformation, driven by technological innovations that are redefining employment and job roles. According to the Future of Jobs Report 2025 by the World Economic Forum (WEF), an estimated 170 million new jobs could be created globally by 2030, while 92 million positions may be displaced. This net increase of 78 million jobs highlights the dual nature of technological change, presenting both risks and significant opportunities.
