Kategorie: Virtual Reality

Macunx VR – what you can learn from the memory palace for innovation management

In 2016 I wrote about the Memory Palace of Macunx VR. They have completed their kickstarter campaign with about 400% of the invested capital and there is a lot to learn from them.

Applications for Virtual Reality and Augmented Reality in retail

Virtual Reality and Augmented Reality are gaining momentum. In retail in particular, these technologies can represent a quantum leap for the customer experience.

Future of Travel – the future of travel and tourism

The holiday season is just around the corner. We take a look at the current trends and innovations in the tourism and travel industry.

Innovations at the 2018 FIFA World Cup

The FIFA World Cup is currently keeping the world on tenterhooks. The players give their best on the field every day in Russia. But even if football has remained reasonably true to...

The Future of Work with Mixed Reality

More and more companies are focusing their processes on digital transformation. The workplace of the future will also change. Immersive media such as augmented reality, virtual reality and mixed reality will play a central role in this future of work.

Augmented Reality and Virtual Reality in the Automotive Industry

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.

Innovative Storytelling: New Tools for Marketing

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.

Ready Player One – Virtual Reality between Reality and Fiction

Virtual Reality is a central component of Steven Spielberg's Ready Player One, but how far apart are reality and fiction really?
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