Kategorie: Virtual Reality

Virtual Reality and Augmented Reality are gaining momentum. In retail in particular, these technologies can represent a quantum leap for the customer experience.

The holiday season is just around the corner. We take a look at the current trends and innovations in the tourism and travel industry.

The FIFA World Cup is currently keeping the world on tenterhooks. The players give their best on the field every day in Russia. But even if football has remained reasonably true to...

More and more companies are focusing their processes on digital transformation. The workplace of the future will also change. Immersive media such as augmented reality, virtual reality and mixed reality will play a central role in this future of work.

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.

Virtual Reality is a central component of Steven Spielberg's Ready Player One, but how far apart are reality and fiction really?

3 future scenarios for social media, journalism & entertainment. The Otto Group's Blog Parade #Future View of the Otto Group is all about looking at the world of tomorrow and the future of communication.