Kategorie: Augmented Reality

With the introduction of their latest innovation, the Vision Pro, Apple steps into the burgeoning market of high-tech glasses. This impressive piece of tech, which boasts a hefty price tag of $3500, aims to open the gateway to a new era of "spatial computing". In this era, digital data merges with our physical surroundings in unprecedented ways, unlocking a wide spectrum of potentialities.

There's a lot of talk about the Metaverse. Beyond all the hype and speculation, there seems to be an exciting future. The Metaverse is still in development, but it is definitely not dead. A look into the future...

Since Star Trek first aired in 1966, the science fiction series has not only captivated countless fans, but has also repeatedly predicted technological innovations that have since become part of our everyday lives.

Welcome to the future of the entertainment industry in 2035! In this article, we have taken a journey into the future and looked around at what awaits us in the world of entertainment.

As a technology trend in marketing, augmented reality (AR) is on everyone's lips. But what exactly is behind this term and how can it be used in product presentation?

Have you ever wondered which science fiction ideas have already become reality? From the development of the Internet to the use of robots and drones, science fiction has produced many ideas that are now part of our everyday lives. In our article, we'll take you on a journey through the world of science fiction and show you which technologies were predicted by visionaries and are now part of our lives.

Can you really bring mixed reality and classic driving together? At the Web Summit 2022, BMW presented an MR project that can turn driving into an immersive experience while sitting in a normal car.

I think with most of us the first aid course is already a little bit ago. This, of course, poses a great danger, as we would not know how to react in an emergency? Social media pioneer and AR pioneer Snapchat has now presented an innovative augmented reality lens called CP(A)R, which can extremely help us save lives in the situation described.