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Kategorie: Startup Marketing

How startups create a brand experience

Marketing Tips Alexander Pinker -
With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.

Tradition and innovation – how Bavaria promotes its industry location

Innovation Alexander Pinker -
Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.

Social media marketing for startups – the search for emotions and added value

Innovationmarketing Alexander Pinker -
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!

Startup Marketing – The Power of Schemas

Marketing Tips Alexander Pinker -
Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.

Chatbot Marketing for Startups

Artificial Intelligence Alexander Pinker -
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that...

It begins with a vision – StartingUp 03/2016

Press Alexander Pinker -
Interview with the founder's magazine "StartingUp", under the heading Gründertalk, about the topic of founding as a student.
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