Kategorie: Marketing & Communication

Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that...

Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other hand, there are methods of brain research that...

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations,...

Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...

Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can be improved, but companies can stand out from...

A memorable and recognizable branding is one of the most important marketing missions. In the agencies and departments, words such as "Top of Mind","Brand Recognition" and many other technical jargon are often...

Interview with the founder's magazine "StartingUp", under the heading Gründertalk, about the topic of founding as a student.

If you look around the streets, conference rooms or the gym, you can see them everywhere - the wearables. A hype? It may be, but in spite of everything, it is a...