Kategorie: Marketing Tips

Few concepts have spread so swiftly among web developers, SEO experts and AI specialists as “llms.txt”. Behind this unassuming text file lies an idea that could reshape how websites interact with large language models (LLMs).

In today's digital landscape, high-quality content is the key to success—whether for businesses, startups, or freelancers. But crafting compelling copy takes time, creativity, and often a fair bit of frustration. This is where Copy.ai steps in: an AI-powered platform that automates and enhances content creation.

OpenAI has unveiled Sora, a groundbreaking AI-powered video generator that allows users to create high-quality video content from simple text prompts. First introduced in the United States in late 2024, Sora became available to users in the European Union, the United Kingdom, Switzerland, Norway, Liechtenstein, and Iceland in February 2025.

In the swiftly evolving landscape of innovation management, LinkedIn emerges as an indispensable compass, guiding leaders, innovation managers, and visionary entrepreneurs. This professional network, once a mere platform for career connections, has metamorphosed into a vibrant epicenter of knowledge and inspiration.

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.

Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.