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Kategorie: Marketing Tips

The Future of Marketing: Trends Shaping the Path Ahead

Artificial Intelligence Alexander Pinker -
As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

The art of innovation marketing

Innovationmarketing Alexander Pinker -
Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

Guerilla Recruiting – using creativity to stand out in the war for talent

Marketing Tips Alexander Pinker -
In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.

Hooked: How to Build Habit-Forming Products

Marketing Tips Alexander Pinker -
Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.

With artificial intelligence to the personalized brand

Artificial Intelligence Alexander Pinker -
In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Podcasts in internal communication – an appeal for internal innovation marketing

Innovation Culture Alexander Pinker -
Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

What we can learn from the gaming industry when it comes to customer loyalty

Innovationmarketing Alexander Pinker -
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads FLoC – the end of cookie-based and personalized advertising

Marketing Tips Alexander Pinker -
Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.
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