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Kategorie: Innovationmarketing

Social media marketing for startups – the search for emotions and added value

Innovationmarketing Alexander Pinker -
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!

Innovation in marketing – 3 tips for companies and marketers

Allgemein Alexander Pinker -
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.

Innovative Storytelling: New Tools for Marketing

Augmented Reality Alexander Pinker -
You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.

Innovation marketing – what innovators can learn from neuromarketing

Allgemein Alexander Pinker -
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.

Chatbot Marketing for Startups

Artificial Intelligence Alexander Pinker -
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that...

Brand Egg – a look at the personality of a company

Business Alexander Pinker -
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...

Individual marketing through wearables

Innovationmarketing Alexander Pinker -
If you look around the streets, conference rooms or the gym, you can see them everywhere - the wearables. A hype? It may be, but in spite of everything, it is a...
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