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Kategorie: Business

Customer needs in digital retail – after-sales

Innovation Alexander Pinker -
The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

Customer needs in digital retail – sales

Innovation Alexander Pinker -
In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Customer needs in digital retail – pre-sales

Innovation Alexander Pinker -
Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...

Design Thinking – On the trail of the customer

Innovation Management Alexander Pinker -
Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...

The digitisation of recruiting

Business Alexander Pinker -
Internet, whether on the computer or via mobile devices, is an integral part of today's world. Today it determines not only how we consume news, navigate the world, but also how we...

The 5 most common ways of startup financing

Startups Alexander Pinker -
When you launch a startup, there are many aspects to consider. Especially in the area of startups, every step has to be carefully considered, because inexperienced founders often fail due to some...

3 Characteristics that every innovation manager needs

Business Alexander Pinker -
In times of constant change and digital transformation, innovation is becoming an essential factor in corporate strategy for many companies. The job description of an innovation manager was created in order to...

Introduction to Design Thinking

Innovation Management Alexander Pinker -
How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...
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