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Kategorie: Business

Design Thinking – On the trail of the customer

Innovation Management Alexander Pinker -
Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...

The digitisation of recruiting

Business Alexander Pinker -
Internet, whether on the computer or via mobile devices, is an integral part of today's world. Today it determines not only how we consume news, navigate the world, but also how we...

The 5 most common ways of startup financing

Startups Alexander Pinker -
When you launch a startup, there are many aspects to consider. Especially in the area of startups, every step has to be carefully considered, because inexperienced founders often fail due to some...

3 Characteristics that every innovation manager needs

Business Alexander Pinker -
In times of constant change and digital transformation, innovation is becoming an essential factor in corporate strategy for many companies. The job description of an innovation manager was created in order to...

Introduction to Design Thinking

Innovation Management Alexander Pinker -
How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...

Innovation explained: Order in Store

Innovation Alexander Pinker -
In today's society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours....

Brand Egg – a look at the personality of a company

Business Alexander Pinker -
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...

Digital heritage – a megatrend on the way to a business model

Business Alexander Pinker -
Digital heritage is on the rise. In times of the digital revolution and the fusion of analog and digital life, long-term data protection and storage is becoming more and more a trend....
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