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Kategorie: Innovation Management

Innovation marketing – the customer in focus

Innovation Management Alexander Pinker -
In innovation management, marketing starts very early in the process. The customer is always at the centre of innovation marketing.

Open Innovation Process – Sources of Innovation

Innovation Culture Alexander Pinker -
With the Open Innovation approach, companies can gain a completely new perspective on their product. These sources can help you find new ideas.

Skills for the future of work

Innovation Alexander Pinker -
The future of work is here. Automation and Digitisation are creating new occupations. However, these skills can also be used to score points in the future.

LEGO Serious Play – playfully shaping the future

Innovation Culture Alexander Pinker -
With LEGO Serious Play, workshops and meetings can unleash a whole new kind of creativity, promote innovation and unleash potential in the company.

Innovation methods: 6-3-5 method

Innovation Culture Alexander Pinker -
A very popular innovation method is the so-called 6-3-5 method. With this method it is possible to create up to 108 ideas.

Digital Leadership – How Managers Drive Business Through Digital Transformation

Innovation Culture Alexander Pinker -
In times of digital transformation, Digital Leadership is becoming increasingly important. Management must adapt to the new challenges.

Open innovation process – your way to disruptive ideas

Innovation Management Alexander Pinker -
Today, the innovation process is about speed and creativity. The Open Innovation Process combines the best internal and external ideas.

Innovation methods: Brainwriting

Innovation Culture Alexander Pinker -
In order to come up with new and innovative ideas, you sometimes have to break new ground. One innovation method is brainwriting.
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