Does my innovation really suit the market or the customer? This is a question that many companies ask themselves as they develop their business ideas. Rob Fitzpatrick, author of "The Mom Test"shows how this can be done.
In the 21st century we are in the midst of a revolution - a data revolution. I will discuss the effects in my lecture at the digina.
Companies are facing new challenges. Innovation-Profiling helps them to identify trends and technical innovations at an early stage.