How to talk to customers - der Mom Test

How to talk to customers when everyone is lying to you

Does my innovation really suit the market or the customer? This is a question that many companies ask themselves as they develop their business ideas. Rob Fitzpatrick, author of "The Mom Test"shows how this can be done.
Alexander Pinker - digina 2017

digina 2017 – “Digital Living – from Data, Enterprise and the Future” (Lecture)

In the 21st century we are in the midst of a revolution - a data revolution. I will discuss the effects in my lecture at the digina.
Innovation-Profiling

Media Days 2017 – Innovation-Profiling – Crime Scene “Future” (Keynote)

Companies are facing new challenges. Innovation-Profiling helps them to identify trends and technical innovations at an early stage.
Virtual Reality auf Events

Virtual Reality in Event Management

Last weekend I was able to visit the Frankfurt Book Fair in Frankfurt together with one of my initiatives. While we presented Silicon Vilstal and  Farmers seek start-ups in hall 4 at the Arts+,...
digina Story

Our digital life – a digina story

Digital services and devices are changing our lives more and more. On one day alone, we generate 2.5 trillion bytes and I suspect that this number has become obsolete again at this moment while...