Media Days 2017 – Innovation-Profiling – Crime Scene “Future” (Keynote)

Companies are increasingly confronted with the challenges of a digital future. The classic activities they have been pursuing for years are often no longer enough for digital and fast-moving customers. There is a paradigm shift in many areas and companies are looking to the start-ups, which are exemplifying their innovative spirit and dynamism.


Our current economic system often resembles a crime scene. Companies, industries, but also individuals are confronted with the new digital innovations and ask themselves one question:”Why didn’t I see it coming?

The tools for digital change are manifold. Innovation-Profiling helps you to find the right trend movements and makes them comprehensible and understandable. On the stage of MedienCampus at the Medientagen München 2017 I was able to give a glimpse into the toolbox of the Innovation-Profiler and draw attention to some of the trends that will come to us! All under the motto “Mind vs. Machine”.



As an innovation profiler, I was allowed to take the visitors on a journey into the future. “Innovation Profiling – Crime Scene “Future”” shows the diversity of my developed profiling model. My work was accompanied by two students from the Ansbach University of Applied Sciences, Lena Obermeier and Fiona Pex, who made a vivid comment on me, my method and the innovative technologies of the future.



Following the keynote speech, I gave the visitors of the MedienCampus at the Media Days Munich an in-depth insight into the subject matter. An innovation management workshop focused on personas, brand eggs and the right way to conduct a consumer interview.


Are you also interested in a Keynote? My range of topics can be found here.


Video: Fiona Pex & Lena Obermeier | Hochschule Ansbach

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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