Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

Metalense – MIT develops a breakthrough in optics with zoomable lens

Innovation Alexander Pinker -
Polished and curved lenses have been the basis of many discoveries in our world for centuries. Be it the eyeglasses, the telescope or even the microscope. They have enabled us to create...

Innovation explained: Digital twin

Innovation explained Alexander Pinker -
For the industry, digital twins, which are virtual representations of real products and will be a backbone for the corporate world of the future.

Digital product development – new approaches for the future

Augmented Reality Alexander Pinker -
A look at how new technologies - for example, virtual reality, augmented reality and 3D printing - are strengthening innovation in product development

How Facebook is changing human-computer interaction forever with this wearable

Innovation Alexander Pinker -
Facebook impressively showcases the future of human-computer interaction with their latest wearable prototype.

20% of Facebook workforce working on augmented reality and virtual reality

Augmented Reality Alexander Pinker -
Reality Labs, Facebook's augmented reality and virtual reality division, now accounts for 20% of the social media giant's workforce. A focus on the immersive future...

What we can learn from the gaming industry when it comes to customer loyalty

Innovationmarketing Alexander Pinker -
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Innovation explained: NFTs

Blockchain Alexander Pinker -
Currently, it's hard to get past them in the tech press: the NFTs. From niche marketplaces to celebrities to the world-famous auction house Christie's, they've all jumped on the NFT bandwagon. But what does that mean exactly?

Google Ads FLoC – the end of cookie-based and personalized advertising

Marketing Tips Alexander Pinker -
Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.
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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.