Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

chatbots – use in business practice – dpr #21/2017

Chatbots are used in many areas. From the assistant position to the service employee, they can be used in the company. My contribution to the digital publishing report 21/2017 shows what is possible.

Virtual Reality in Event Management

Last weekend I was able to visit the Frankfurt Book Fair in Frankfurt together with one of my initiatives. While we presented Silicon Vilstal and  Farmers seek start-ups in hall 4 at...

Tools for chatbot development – an overview

Thanks to Microsoft, Slack and Facebook's efforts, as well as Facebook's decision to integrate chatbot capabilities into their Messenger, we experienced an unprecedented hype for the smart bots in 2016. The use...

Our digital life – a digina story

Digital services and devices are changing our lives more and more. On one day alone, we generate 2.5 trillion bytes and I suspect that this number has become obsolete again at this...

Customer needs in digital retail – after-sales

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Customer needs in digital retail – pre-sales

Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...

Interview with the digina team – digital danach

Introduction of the five-member conference team of digina 2017 at digital. danach, the independent information portal on the subject of digital bequests, online mourning and remembrance on the Internet.

Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.