The fitness trend continues. In times of digitalisation, people are increasingly returning to their bodies and to sport. While a few decades ago it would have been unthinkable to take on more physical tasks after work, the fitness studio and physical activity in leisure time are now part of everyday life for many people. Experts estimate the global fitness market at around 87.2 billion dollars.
Why does fitness behavior change so?
We are at a time when we are much more attentive to the environment, but also to our own bodies. This is evident not only in the movement on the nutrition market, but also in the fact that fitness wearables and apps are becoming more and more popular. People want to be encouraged and motivated to become more active. Channels like Instagram, in which people celebrate their healthy and fitness oriented lifestyle, are added here.
Fitness is something for everyone and due to the partly very cheap and nevertheless high-quality fitness studios no one is excluded from healthy living anymore. But with so many members and such a rapidly growing demand, technological support is needed to meet the needs of gym members and subscribers to apps, platforms and other services.
Artistic intelligence in the fitness area
Artificial intelligence has already become indispensable in many areas. But in the near future it will also fundamentally change fitness training. Just imagine a trainer who is always with you to help you optimize your strength training, diet or exercise. With AI the individual needs of the user can be addressed, his stress level can be analyzed and integrated and the studios can synchronize their offers with those of personal virtual trainers.
vi. The First True Artificial Intelligence Personal Trainer (Source: Kickstarter)
At the same time, the fitness studio is becoming increasingly dehumanized. Especially the well-trained trainers can be motivating for the members of a gym. The purely robot-supported instructions can therefore quickly appear boring and impersonal, as personal contact with the team and the role model function are lost.
Wearables and Smart Clothing
Wearables can play a central role in all areas of fitness. Whether for the commitment of the members of a fitness studio through targeted advice or through the monitoring of heart function and calorie consumption or through optimization options in the training units.
5 Innovative Smart Clothing (Source: its COOL)
Smart clothing in particular is a promising development in the fitness sector, as the training shirt or shoes record and analyse wrong step sequences or unhealthy postures.
Virtual Reality and Augmented Reality in Fitness
Who doesn’t know it. Running on a treadmill or cross trainer can often be boring. In spite of the often built-in monitors, it is not the same as jogging in the great outdoors. Virtual reality can make this possible. The headsets can show the athletes the most beautiful landscapes while they train in the gym. Other training can also change, as Black Box VR shows.
Black Box VR gym first workout (Source: The Verge)
Also otherwise immersive media can help to achieve the training goals. Augmented reality, for example, can use gamification to write down points and let fitness enthusiasts compete with each other. This increases the attractiveness of the sports on offer and adds a little sporting competition.
At the moment, however, this is still a dream of the future, as the technology is still in its infancy and especially the AR, MR and VR headsets have to become much lighter and more comfortable before you can really go into the fitness area with them.