What Germany needs to learn in terms of innovation culture – BRAINWASH XV

Germany, the land of poets and thinkers, but where does the Federal Republic stand when it comes to digitisation? If you talk to entrepreneurs or the population, most of them think we are in the back third, but this is far from it! Our infrastructure, start-up landscape and technological developments say something quite different. So how can such a misjudgement occur and why are Germans so critical of the inventions and developments “Made in Germany”?

Internationally there is a word for it, the “German fear”, the fear of the future. This must have an end! It does not only need an innovation culture in the enterprises, but one for the entire country and that begins with each individual. Where digital self-confidence is currently lacking and what we can learn from other countries by understanding our own innovation culture is shown by innovation profiler and future strategist Alexander Pinker in this Brainwash. At the end of the event you should take one thing with you: Joy for the future.


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Alexander Pinker
Alexander Pinkerhttps://www.medialist.info
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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