Innovations in Retail – the first book by Alexander Pinker

Retailers are increasingly facing new challenges. Rising costs, changes in consumer behaviour and networking technologies call for a rethink. Amazon and Co. have fundamentally changed the way they shop. It is now up to the stationary retail trade to develop concepts to draw consumers back into the store.

The book “Innovations in Retail – Innovation Technologies and Digital Strategies for Retailers” is intended to make the vision of integrated retailing tangible. Not only are different possibilities and technologies presented using a wide variety of best-practice examples, but also the usage aspects of retailers and customers are highlighted through expert interviews and customer surveys. The book is intended as a guide for retailers to help them introduce an innovation system and make their industry’s opportunities more tangible.

During the research for the book, I held a focus group discussion on innovation in retail, expert interviews with service providers and solution providers, technology developers and associations. These findings were finally merged into an online questionnaire that took a closer look at the channel preferences in the individual purchasing needs of fashion and food retailers. Details of the methodology can be found here.


You can buy my book here*.


Further information about innovations in retail can be found on the book’s website:


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Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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