Innovation-Profiling – StartingUp 04/2017

Companies need to develop a culture of innovation, but before they can do so, they need to understand themselves and their market. Innovation profiling is available for this purpose. Not unlike a crime scene, there are also perpetrators, victims and traces of digital transformation or the search for disruption and innovation. In the StartingUp-issue 04/2017 I present the method and report in an interview on what is important for an innovation manager.


Innovation-Profiling – StartingUp 04/2017

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Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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