Companies need to develop a culture of innovation, but before they can do so, they need to understand themselves and their market. Innovation profiling is available for this purpose. Not unlike a crime scene, there are also perpetrators, victims and traces of digital transformation or the search for disruption and innovation. In the StartingUp-issue 04/2017 I present the method and report in an interview on what is important for an innovation manager.
Innovation-Profiling – StartingUp 04/2017