Tag: Virtual Reality

Innovation in marketing – 3 tips for companies and marketers

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.

The Future of Work with Mixed Reality

More and more companies are focusing their processes on digital transformation. The workplace of the future will also change. Immersive media such as augmented reality, virtual reality and mixed reality will play a central role in this future of work.

Augmented Reality and Virtual Reality in the Automotive Industry

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.

Innovative Storytelling: New Tools for Marketing

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.

Ready Player One – Virtual Reality between Reality and Fiction

Virtual Reality is a central component of Steven Spielberg's Ready Player One, but how far apart are reality and fiction really?

Henley Business School Germany – “Looking for the Traces of Change…” (Lecture)

Through the lecture "Looking for the Traces of Change" at the Henley Business School Munich I wanted to inspire the participants of the future and motivate them to play a central role in it.

#Zukunftsblick – 3 future scenarios for social media, journalism & entertainment

3 future scenarios for social media, journalism & entertainment. The Otto Group's Blog Parade #Future View of the Otto Group is all about looking at the world of tomorrow and the future of communication.

Innovation explained: 5G-Technology

The 5G-technology seems to be the next big thing in mobile technology - but how fast is it really? Is it a completely new standard that will revolutionize the mobile phone industry, or is it just a hype that will disappear as quickly as it came up?
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