Tag: Neuromarketing

Acoustic brand management: The power of acoustic signals

The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.

Innovation marketing – what innovators can learn from neuromarketing

The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.

Neuromarketing – the revolution of market research

Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other...

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success....

Neuromarketing – An evolution of classical marketing

Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can...