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Tag: innovation management

Innovation marketing – the customer in focus

Innovation Management Alexander Pinker -
In innovation management, marketing starts very early in the process. The customer is always at the centre of innovation marketing.

Open Innovation Process – Sources of Innovation

Innovation Culture Alexander Pinker -
With the Open Innovation approach, companies can gain a completely new perspective on their product. These sources can help you find new ideas.

Open innovation process – your way to disruptive ideas

Innovation Management Alexander Pinker -
Today, the innovation process is about speed and creativity. The Open Innovation Process combines the best internal and external ideas.

Establishing a culture of innovation – Disruption and risk-taking in companies

Innovation Culture Alexander Pinker -
In times of technological change and disruption, companies need a revolution in their own structures. It needs a culture of innovation!

Understanding Startups: Characteristics of the Founders

Innovation Culture Alexander Pinker -
Startups. They are the young innovators, roaming the market, looking for their niche. But what distinguishes young entrepreneurs?

The power of coincidence in innovation

Innovation Management Alexander Pinker -
In an age of algorithms, coincidence is becoming less and less important. But in innovation management it is more important than ever.

Macunx VR – what you can learn from the memory palace for innovation management

Innovation Management Alexander Pinker -
In 2016 I wrote about the Memory Palace of Macunx VR. They have completed their kickstarter campaign with about 400% of the invested capital and there is a lot to learn from them.

Gartner, Inc. on the Barriers of Digital Transformation

Innovation Culture Alexander Pinker -
Research institute Gartner, Inc. has identified the six major barriers to digital transformation in a recent survey.
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