Kategorie: Innovation

Our digital life – a digina story

Digital services and devices are changing our lives more and more. On one day alone, we generate 2.5 trillion bytes and I suspect that this number has become obsolete again at this...

Customer needs in digital retail – after-sales

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Customer needs in digital retail – pre-sales

Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...

3 Ways to optimize your chatbots

Chatbots are gaining ground. According to a current studies by Juniper Research, artificial intelligence and virtual assistants will revolutionize the service industry fundamentally by 2022. Companies can save up to $8 billion...

Innovation explained: Blockchain technology

If you look into the current articles in technology press and media, you can hardly get around the term blockchain. Many people refer to this innovative technology as the future of the...

Gartner Hype Cycle on the digital transformation of the workplace

More and more companies are gearing their processes up for digital transformation. The unlimited availability of data and information is transforming business models. But not only will processes and products become digital,...

AI Healthcare: Artificial Intelligence in Medicine

With the rapid development of Artificial Intelligence, computer-aided processes are becoming increasingly interesting for many industries. Especially in medicine, machine learning and big data can do a lot to save lives.   If we...
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