Kategorie: Augmented Reality

Applications for Virtual Reality and Augmented Reality in retail

Virtual Reality and Augmented Reality are gaining momentum. In retail in particular, these technologies can represent a quantum leap for the customer experience.

Google Glass is back! – The Smart Glasses come with AI and voice control

Google Glass is back - with a new design, new software and a new target group, Google wants to conquer the industry 4.0 and the factory buildings.

HoloLens2 – an improved model of mixed reality glasses

With the introduction of HoloLens, Microsoft started a revolution in the mixed reality scene. Now they are working on a successor to the HoloLens "Sydney".

The Future of Work with Mixed Reality

More and more companies are focusing their processes on digital transformation. The workplace of the future will also change. Immersive media such as augmented reality, virtual reality and mixed reality will play a central role in this future of work.

Augmented Reality and Virtual Reality in the Automotive Industry

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.

Innovative Storytelling: New Tools for Marketing

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.

Future Education – how education and learning are digitized

Technologies, innovative ideas and data-based business models do not stop at the way we will learn in the future. Future Education will fundamentally change the education industry as we know it today.

Trends 2018 – The Year of Disruption

Technology trends know no turn of the year. The last year has brought many changes in the tech landscape, which will mature in 2018.
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