Kategorie: Marketing & Communication

Horizon Media – how an agency relies on the metaverse

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.

Guerilla Recruiting – using creativity to stand out in the war for talent

In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.

How Meta wants to motivate advertisers to invest in the Metaverse

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

The Future of Advertising – Bruce Willis in a Russian Deep Fake Commercial

"Die Hard" icon Bruce Willis has a new role in a Russian commercial. But he didn't have to enter a film set for it, instead he licenses his face for the innovative Deep Fake commercial.

Hooked: How to Build Habit-Forming Products

Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.

With artificial intelligence to the personalized brand

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Podcasts in internal communication – an appeal for internal innovation marketing

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

Headless CMS – the future of the content management system

What does the future of the content management system look like? One trend that fits wonderfully into our networked and individualized world is the headless CMS.
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