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Kategorie: Marketing Tips

Acoustic brand management: The power of acoustic signals

Innovationmarketing Alexander Pinker -
The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.

Social media marketing for startups – the search for emotions and added value

Innovationmarketing Alexander Pinker -
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!

Innovation in marketing – 3 tips for companies and marketers

Allgemein Alexander Pinker -
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.

Innovative Storytelling: New Tools for Marketing

Augmented Reality Alexander Pinker -
You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.

Startup Marketing – The Power of Schemas

Marketing Tips Alexander Pinker -
Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.

Innovation marketing – what innovators can learn from neuromarketing

Allgemein Alexander Pinker -
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.

Chatbot Marketing for Startups

Artificial Intelligence Alexander Pinker -
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that...

Neuromarketing – the revolution of market research

Marketing Tips Alexander Pinker -
Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other hand, there are methods of brain research that...
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