Kategorie: Retail

Blockchain revolutionizes the retail industry

For many branches of industry, the blockchain technology represents a revolutionary change - and so does the retail industry. Many classic retail processes can be optimized with the help of this innovative technology. An insight into the possibilities...

Innovation explained: Digital Integration

Mobile technologies are part of our daily lives. Smartphones, tablets and the like have not only found their way into our living rooms, but also to workstations and shops. With the advent...

Chatbots – Opportunities for retailers in eCommerce and at the POS

Today, technology is evolving so fast that many retailers find it difficult to stay at the forefront of innovation. Chatbots, mobile payment, order-in-store - it soon seems as if new technologies are...

Customer needs in digital retail – after-sales

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Customer needs in digital retail – pre-sales

Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...

Innovation explained: Order in Store

In today's society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours....

Limits and risks of the retail digitisation

The digitisation of retail ensures that purchasing is accelerated and simplified. However, these benefits come along with some limitations and risks that need to be taken into account when launching an innovative...
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